Case Info
We need to make full Identity redesign for 3 months. Babka is Xsolla’s mystical brand mascot. She’s an emotion-evoking (and fun-evoking) character that represents Xsolla, like an ambassador in B2C.
Project Details
Website Identity
Date: 2022-2023
Design Direction
Polina Molchanova
— Decomposing task, setting meetings
— Understand business issues and how to resolve them
— Creating briefs
— Gather design team for redesign
— Art-Direction of main visual idea
— Design main visual mediums with Art-director and design review
— Provide designs to CMO and CEO, pitching designs.
Design
Art Direction
Kate Milan
Designer
Elena Diu
Customizable merch assets: shopper and t-shirt.
Results 👀
Successful redesign of B2C Brand Identity, scaling it 360 on communication channels: from digital to big events (such as TwitchCon). Helped to raise conversion and increased new leads on 30% for 1 year.
All rights belong and reserved to Xsolla.com
