Executing, designing and helping international companies create digital and print products for 14 years

• VO of Brand Design at Xsolla
• Educator at Bangbangeducation
• Judge at CSS Design Awards

Xsolla. VP of Brand Design | 2023-present

Global Collaboration Work with offices worldwide, including key locations in Los Angeles, Raleigh, Berlin, Kuala Lumpur, and Seoul 🙌

Management

— Recruited and managed an international visual design team of 20+ members.
— Aligned processes and developed a cohesive visual strategy for B2B and B2C brands.
— Assess and allocate resources, optimizing team competencies and workflow efficiency. Builds and leads project design team (internal/external) to ensure correct resource is allocated and project deliverables are clear.
— Developed a grading system and career development path for the design team.
— Coordinate the department to ensure seamless interdepartmental communication across all marketing channels.
— Manage projects and synchronized workflows.
— Monitor and optimized the design department’s budget.
— Work directly with the C-level leadership.
— Partners with multiple internal and external stakeholders, working in collaboration to (implement strategy/programmes/initiatives).

Art Direction

— Developed and executed the strategic vision for the design department.
— Lead designers specializing in communications, 3D, motion, and print design.
— Oversaw brand identity for two company brands, ensuring adaptation across multiple communication channels.
— Regional Support: Work closely with global offices to implement regional activities tailored to local needs, including font localization, updates to regional brand guides, deck support, and workshops.
— Created and maintained two company websites, developing landing pages for new products.
— Integrated AI design technologies (e.g., Stable Diffusion, Recraft, MidJourney) and developed a guideline manual.
— Direct creative video content, from product videos to comprehensive advertising campaigns.
— Lead visual design for over 30 international gaming conferences annually, including Gamescom, GDC USA, and Tokyo Game Show. Developed cohesive visual concepts and scaled the style across different channels.
— Independently created visual solutions for unique challenges and presented them to C-level leadership.

Key Achievements

Xsolla. Visual Design Director | 2021-2023

Responsibilities description

Management

— Hiring an international visual design department.
— Developing the strategy for the design department.
— Combining and implementing B2B and B2C.
— Finding and allocating resources and competences.
— Maintaining processes and providing these to stakeholders.
— Managing projects and synchronizing workflow.
— Management and control of the budget.

Art-direction

— Art direction of key projects (visual concept, its approval, design supervision, launch).
— Communication with key stakeholders.
— Optimization of Xsolla’s communications design processes.
— Organizing strategic sessions, and creating the sense of direction for the design department.
— People management, training, and motivation of employees. Assisting art directors in developing their staff.
— Overseeing design team deadlines.
— Hiring new employees to the team, their adaptation, evaluation and subsequent motivation. Hiring strategy.
— Coordination of interaction between employees.

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RBC. Design Director | 2015-2022

The biggest business media in Russia https://rbc.ru/

Main responsibilities:

— Developed strategy for design department.
— Organized and optimized work processes in design.
— Worked with commercial and communication projects 360.
— Led several products (RBC Style, ADV, Conferences).

Management

— Organized and planned team work (25+ people).
— Prepared and controled the budget of the design department.
— Determined team goals. Developed strategy for each employee. Set growth motivation for personell.
— Hired new employees to the team with further adaptation, evaluation and subsequent motivation.
— Coordinated interactions between employees. Trained and supervised the design department (internal and external resources).
— Led projects on all stages (design, client communication, development, follow-up after launch).

Art-direction

Commercial:
— Solved design needs of business customers.
— Optimized and developed native projects for all sites of the RBC holding.
— Assisted in the sale of advertising projects.
— Created filming concepts  for digital and press (RBC, RBC Style): concept development, briefing photographers and video production, creative participation.

Product:
— Was responsible fo Product Art Direction RBC Style, ADV, RBC Conferences.
— Directly communicated with the product owners of the holding.
— Developed external events: RBC conferences, events.
— Communicated with internal customers, collecting requirements for domestic products.

👀 Key achievements and results

— Fully formed department team from the beginning.
— More than 50% budget of department was optimized.
— Successfully released 300+ commercial projects.
— 10+ awards for Web Design (for instance https://www.cssdesignawards.com/sites/road-adventures-driving-test/30690/).

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Media Instinct | 2016

Art Director

Responsibilities description

— Team organization and planning.
— Development, evaluation, and visualization concepts of advertising projects.
— Participation in brainstorms with the team and development of creative visual ideas.
— Presentations development. Projects approval with client.
— Creation of digital layouts according to guides and brand books.
— Creation of key visual concepts for advertising campaigns.

Forward Media | 2015

Senior Designer

Responsibilities description

— Development of mechanics, visualization of the creative concept projects for sites buro247.ru, spletnik.ru, hello.ru.
— Participation in brainstorms with the team and development of creative visual ideas.
— Design of banners and other announcement formats.
— Branding sites buro247.ru, spletnik.ru, hello.ru.

And I worked in these companies too (2011-2014)

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Education