Client Info
RBC Style magazine is a lifestyle magazine. It belongs to RBC media – the biggest business media in Russia. Circulation – 145.000
Business purpose was to analyse the market and redesign current magazine to increase audience, but stay recognizable on the market.
Project Details
Website style.rbc.ru
Date: 2021
Design Direction
Polina Molchanova
— Decomposing task, setting meetings
— Understand business issues and how to resolve them
— Creating brief
— Gather design team for redesign
— Art-Direction of main visual idea
— Design some pages and design review
— Design support
— Work with editorial office and steak holders
— Approving design
Design
Art Direction
Daria Polevschikova
Designers
Sasha Ivanchikova
Masha Bajanova
Development. For 1 month of work was created, more than 35 covers and 5+ different grids. After side by side research, we have approved the final version of design and started to create.
Results 👀
Whole magazine redesign for 2 months with parallel tasks and edits. More than 60 pages and 40 covers.
