Project Info
Xsolla Brand Integration. Working with Pentagram to bring the new Xsolla brand to life across company assets and develop the brand guidelines.
Details
Brand integration
Art direction
3D, motion and key art
Design Direction
Polina Molchanova
— Brand integration across company assets
— Key art direction and visual guidance
— Narrative artwork developed with a designer
Brand Design
The whole Xsolla branding was created based on Pentagram identity and scaled under Polina’s design team.
Meet Sol. The new brand mascot, designed by Pentagram.
Brand integration. My role covered the full integration of the Xsolla brand, collaborating with Pentagram and developing brand guidelines across company assets.
Video and Motion Production
Key Art Direction. I extended the visual style of the intro and created comprehensive guidance for key art. All images follow the Loot-in-World approach: items exist naturally within their environment and are presented as discovered loot.
Narrative Artwork. More than a hundred narrative artworks created together with a designer, using Krea, Recraft and Nano Banana.
Case is under construction, stay tuned…