Project Details
Relaunch video for the whole holding, but with the current brand identity: product flow videos, ad videos, 3D shots. Here is a short collect with the best visual solutions combining 3D skills and motion design.
Design Direction
Polina Molchanova
— Find new fresh decisions how to keep current visual style and to update it according to Identity.
— Find resources and teams to recreate first videos.
— Art-directing visual style and animations.
— Create guidebook for videos with the team.
Details
Marketing materials Date: 2024
Design
Art Direction
Polina Molchanova
Designers
Stepan Vasyliev
+ Agency
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The concept and execution involved producing product videos that showcase payment and monetization tools, blending an IT aesthetic with gaming elements by designing game assets.
Video opening with game items
Results 👀
Recreated all main videos for Xsolla products and helped marketing to increase views more than 23%.
Launch videos on the global Game events worldwide: GDC, Gamescom, Tokyo Game Show, G Star etc. and increased partner connections on 15%.
All rights belong and reserved to Xsolla.com